DENISE ELLIOTT BEAUTY CO.
An award-winning and established business, Denise Elliott Beauty Co., wanted to increase their product sales and provide more convenient service to their clientele.
We designed and created a Shopify store, increasing their online product sales to new levels.
Project Objectives
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Develop an online store using Shopify offering Denise Elliott Beauty Co.'s existing inventory of makeup & beauty supplies.​
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Integrate Shopify Store with Denise Elliott Beauty Co.'s social media channels, including Facebook, Instagram & Pintrest.
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Include a 'Wishlist' feature to the Online Store, allowing customers to favourite and provide lists to others.e
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Automated Inventory management tools for easier reconciliation of sales occuring online and in-store.
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Match existing DeniseElliott.ca branding
Discovery & Design
Initially, we discovered which of the products and services Denise Elliott Beauty Co. wished to include on their Online Store.
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Once we had an idea of the inventory size, we then provided Denise Elliott Beauty Co. with different themes that best supported the large inventory catalogue of the business.
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We then worked with their team to best understand the product organization, product variants and images.
Development
Once branding and product inventory selections were completed, the development of the store is next.
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As a Shopify Partner, Hope Media House can develop the store and provide regular updates and previews to the store's creation.
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We create each Product, writing SEO friendly descriptions, incorporating appropriate meta-data and image tags.
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Setting up the correct navigation structure, linking of similar or like-minded products and creating Product Collections makes the store ultimately easy to navigate for both customers and the business managers.
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Product Launch
Prior to the official launch of the Online Store, we worked with Denise's staff in setting up taxes, shipping details & search engine optimization details.
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Additional add-on's to this Online Store included linking to the business' Social Media channels to help promote these products, and to an automated inventory recording program to ensure products were available for sale.
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When it came for the public launch, Denise Elliott Beauty Co.'s team was prepared for their first online sales and have seen a 200% increase in their online sales since moving to Shopify!
START YOUR ONLINE STORE DEVELOPMENT
Are you ready to develop your own Online Store for your business? Let's get the ball rolling today.